Here's why men cheat

24 December,2010 12:47 PM IST |   |  Agencies

The allegations of extramarital affairs are often associated with men who are perceived to be promiscuous. However, a Wake Forest University researcher debunks the stereotype with his new finding.


The allegations of extramarital affairs are often associated with men who are perceived to be promiscuous. However, a Wake Forest University researcher debunks the stereotype with his new finding.
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According to Andrew Irwin-Smiler, majority of boys and men prioritize and value emotional connection to their partner.
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"As a culture, we have a perception that men just want sex and that all men are promiscuous," said Smiler.
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But the research shows that while men do have more partners than women, most men only have one partner at a time as majority of boys and men seek emotional connection with their partner.
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Smiler's research also shows that the popular media fuels the perception that men are promiscuous with television characters such a Fonzie in Happy Days, Hawkeye Pierce in Mash, Sam Malone in Cheers, Joey Tribbiani in Friends and Charlie Harper in 2 Men.
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The high-profile scandals involving public figures only add to the common misperceptions of men's sexual behaviour.
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"The question is whether the media reflects reality or creates reality?" Smiler said.
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