30 January,2013 04:53 AM IST | | ANI
With bras, knickers, playsuits and even braces selling out, S and M chic appears to have attracted the mainstream consumer.
Sales of British designer Nichole de Carle's ''Onyx'' collection are up by 50 per cent on the week - the designer''s 220 pound ''Dream Catcher'' stretch silk bondage bra and coordinating briefs with play braces 85 pound have virtually sold out as customers fight for a piece of the erotic look made famous by celebrities including Rihanna and Lady Gaga.
The department store has launched its most daring and exclusive lingerie collection, ''Kinbaku'' (meaning bondage in Japanese) by French designer Maxine Wattam.
The collection will retail from 1,000 pounds for a jewel bra and knickers set to 3,000 pounds for a rose gold jewellery set.
"This winter S and M has gone couture," a major newspaper quoted a leading lingerie chain's Head Buyer, as saying.
"Gone are the days of bondage lingerie looking more back-street than Bond Street. To keep up with demand for lingerie with serious edge we''re about to launch our most expensive erotica yet," she added.u00a0
