Marge Simpson helps dating website for cheaters boost membership!

The founder of Ashleymadison.com said new registrations surged a whopping 230 percent this week after millions watched how a frustrated Marge Simpson stumbled onto an Ashley Madison-type website and then toyed with the idea of pursuing an extramarital affair on the eve of her wedding anniversary.

Noel Biderman told the New York Daily News from Las Vegas - where he was celebrating his 10th wedding anniversary, that Ashley Madison officials noticed a sudden spike in Web traffic within minutes of Marge logging onto "Sassymadison.com."

The Simpsons

"When we see an anomalous spike we try and identify where it came from: was it marketing, media coverage or something else? We looked at what was on TV at that moment and it seemed to us to be very attributable to "The Simpsons,'" he said.

Biderman added that Ashley Madison officials also noticed an increase in Google searches for the site around the same time.u00a0