1. Personal freedom and career growth
With growing competition among employees for better placements, couples prefer prioritising their careers over children. Couples prefer to have personal freedom as they wish to enjoy a wide variety of recreational facilities. More time and resources can be dedicated to leisure activities, fitness, and recreation, contributing to a healthier and more balanced lifestyle. Individuals can focus on personal goals and self-improvement, be it through education, travel, or exploring new interests.

2. Growing awareness about fitness and health
DINK couples can have high income and more time which allows them to have better access to quality health facilities and services.

3. High disposable income
DINK allows couples to save their income which otherwise would have been spent on their child’s education, health and raring. The high income of the couple allows them to spend more time and resources on leisure, personal health care, travel and other luxuries.

4. Increase in financial security
High disposable income with low per capita family expenditure allows couples to save and invest more. No child provides them with enough time to explore various high-return investment opportunities. Risk absorbing capacity is also high. All these factors increase their financial security.

5. Urban lifestyle
DINK couples can afford costly urban life as they have less per capita family expenditure. Cities having a lot of cultural and social amenities, tourist places, restaurants and modern community life reduce the importance of families with kids.