05 May,2011 07:48 AM IST | | Melissa D'Costa
Calling all bikers who love to show off their travels. A unique biker-friendly campaign gives you the chance to ride off into the sunset with a Hyosung ST7 bike. You even get to star in a denim AD. Get, set, vroom!
You don't have to wait for the next Roadies audition to hit the road to stardom. Denim brand Wrangler gives you the opportunity to do so now, with its True Wanderer campaign, which is being held in association with Hyosung. Anshul Chaturvedi, senior marketing manager at Wrangler, tells you what it takes to be a true wanderer, "If biking is your passion, and hitting the road, exploring new places is your ambition, then this is your platform. Ten contestants will be given a pair of our branded jeans, fuel, food, stay and a week to complete an exciting journey filled with new biking trails and unheard places.
All they have to do is share their experiences through photos, videos and blogs and update information about the day's events on www.truewanderers.com. Based on the quality of content generated and the experiences shared by each rider, a winner will be selected and gifted a Hyosung ST7 bike and get featured in an in-house advertorial."
Bends and u-turns to reach stardom
To qualify, bikers need to upload their experiences about trips that they have taken before. While there is no age limit, bikers will have to have a proper driving license and a bike to carry them through the seven days. The journey will cover different parts of the country (the venues are yet to be decided). Since contestants are vying for the title of True Wanderer, they also have to prove they fit the bill, by undertaking this journey alone.
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It's an all-expense paid trip, without any restrictions about sticking to a time frame, the stress is on discovering new places and getting people interested in their travelogues, who will ultimately also vote for the winner.
The campaign serves a dual purposeu00a0-- to encourage bikers to go out there and hit the roads, and also test the durability of its Dirt Bike Denim SS10 Collection, which will be the contestants' constant companion on their journey on the road.
Log on tou00a0www.truewanderers.com for entry form; also available at Wrangler exclusive stores
