It will soon be auctioned
It will soon be auctioned
Chanderi weavers of Madhya Pradesh have a new self-appointed marketing wizard Aamir Khan.
When the star learnt about the weavers' plight during a recent visit to Pranpur village in the district, he immediately decided to promote the art all over the country.
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In fact, on Monday night, he and Kareena Kapoor wove a sari, which they will soon auction.
"The actors obviously did not weave as well as the weavers, but Aamir requested the weavers to not change it, as he wanted to auction the sari through an NGO. It will have names of both the actors on it," said a source.
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0H What a Tangled Web We Weave: Bollywood actors Aamir Khan and Kareena Kapoor weave a sari at Pranpur, a village in Chanderi district, Madhya Pradesh, on Monday night. |
The actor will also soon set up a business model with the help of designers and NGOs.
"Aamir learnt that the weavers are grossly underpaid. The weaver is paid only Rs 1,000 per sari, while they are sold for Rs 9,000 to Rs 25,000. Due to this, the next generation does not want to carry on the tradition," said the source.
Aamir's spokesperson confirmed the news, adding, "Aamir has approached a few designers to help promote the saris."
Said Kareena, "I am really thankful to Aamir for taking me to Chanderi. I was upset that the weavers live in small huts with no electricity.
At the same time, it was amazing to weave a sari. Aamir has requested me to promote the saris. I don't mind being their unofficial brand ambassador."
She added that Aamir had bought a few saris for his wife Kiran and had gifted her one too, which she wore for a press conference last night.
The family of weavers the u00a0actors met at Chanderi will be flown to Mumbai for the u00a0premiere of 3 Idiots.
Did you know?It takes 90 days to weave one Chanderi sari
| Chanderi Saris |
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Chanderi saris were traditionally made of cotton, but over the years, they began to be made of silk. Off-white saris with green and red borders are the most popular.
Revivalists
Sally Holkar of Indore has single-handedly revived the handloom traditions of Maheshwari saris of Madhya Pradesh and is currently working on addressing discrimination among women weavers.
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Mumbai's Taramati Kulkarni and her family have helped revive Warli art with several exhibitions for
40 years. |
