24 February,2009 01:43 PM IST | | MiD DAY Correspondent
UTV Bindass will today launch a youth movement, I Change, that will reach out to young Indians who want to make a change.
Inspired by the lines of Mahatma Gandhi. "Be the change you want to see", UTV Bindass is urging the Indian youth to participate in the process of creating a change.
Through this initiative, UTV Bindass aims to target critical issues like Global Warming, Corruption and a host of others by urging the youth of the country, the future of the country, to be the drivers of the change they want to see.
The movement is being flagged off with an initiative called Ungli Uthao Bindass, which will educate young Indians on the power of voting that is exercising a basic fundamental right.
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The movement will be promoted by one of India's favourite youth icons, John Abraham.u00a0 He will urge the youth to come together and pledge their votes.
The campaign will be unveiled on February 24 at 6.30 pm at Horniman Circle Gardens opposite Asiatic Library.
At the launch John Abraham will show you the best thing you can do with your finger and also what he is doing with his.
