26 March,2009 08:32 AM IST | | Ishita Sharma
From Cate Blanchett to Aamir Khan and from Toronto to New Delhi, people across the world will turn off their lights during the Earth Hour. The campaign awaits your participation, too
A global climate change initiative by World Wildlife Fund (WWF), the Earth Hour first kicked off in 2007 in Sydney, where 20 lakh people switched off the lights to have a say in the future of the climate. The campaign received a massive push last year, when close to five crore people around the globe participated in it. Now in its third year, the project aims to reach out to one billion people in 1,000 citiesu00a0ambitious but noble.
Celebs pause for cause: A host of high profile ambassadors across the world have lent their support to the campaign, including Nobel Peace Prize recipient Archbishop Desmond Tutu and actress Cate Blanchett. Closer home, actor Aamir Khan would lend his support to the campaign. Apart from individuals, several financial and hospitality organisations are also participating in the initiative.
Worldwide campaign: Apart from Delhi and Mumbai, the cities that would go dark are London, Paris, Beijing, Rome, Moscow, Los Angeles, Rio de Janeiro, Hong Kong, Dubai, Singapore, Athens, Buenos Aires, Toronto, Sydney, Mexico City, Istanbul, Copenhagen, Manila, Las Vegas, Brussels, Cape Town, and Helsinki. Along with the great metropolises of the world, Earth Hour 2009 will also see the lights go out on some of the most recognised landmarks on the planet, including Christ the Redeemer in Rio de Janeiro, Table Mountain in Cape Town, Merlion in Singapore, Sydney Opera House, CN Tower in Toronto, and Millennium Stadium in Cardiff amongst others.
When: Saturday, March 28
At: 8.30 pm
For more info, log on to: www.wwfindia.org