04 August,2009 05:12 PM IST | | IANS
Telecom major Bharti Airtel Tuesday launched the Blackberry Curve 8520 smartphone on its prepaid and postpaid platforms in collaboration with the manufacturer of the device, the Canada-based Research in Motion (RIM).
The smartphone, priced at Rs.15,990, will be available from Aug 7.
The launch follows that of Nokia's E-series phones that have most of the standard Blackberry features and are available at a price starting from Rs.12,500.
RIM India vice president Frenny Bawa, denied that Tuesday's launch was a reaction to Nokia's E-series, saying: "We are pioneers in smartphones. We do not need to react to any market development."
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The new Blackberry is enabled with advanced media player for music, pictures and videos. "It is aimed at the youth and young workforce who desire to own a smartphone with all the necessary features," Bawa said.
The new model will be available in different skin colours, contrary to its signature colour, black.
RIM has approximately a 28.5 million BlackBerry subscriber base
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