Delhi-based designer duo Lecoanet Hemant bring you an organic line of designerwear that marries the unlikeliest of partners -- luxury and eco-consciousness
Delhi-based designer duo Lecoanet Hemant bring you an organic line of designerwear that marries the unlikeliest of partnersu00a0-- luxury and eco-consciousness
He arrived on the Indian fashion turf out of thin air, only to be noticed by the audacious volume of the jackets he sported. Designer Hemant Sagar (partner to French Didier Lecoanet) is an easy-on-the-eye kind of fellow, whose engaging wit found him quick entry in to an industry that thrives on "being different".
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From Lecoanet Hemant's Ayurganic range |
But the act wasn't complete without a serious commitment to their craft laced with ethics. At the core of their Spring/Summer 2010 collection lies natural chic, with organic cotton poplins, khadi and handloom silks taking the shape of easy silhouettes.
They bridge the schism between austere living and glam fashion through construction and texture, leaving you with an impression of water flowing freely over cracked earth. Camouflage embroidery and cutouts mirroring bamboo and frangipani leaves beg to allow peace entry in this urban jungle.
The occasional use of metal mesh to create an illusion of minerals, is embodied in the garments and prints inspired by foliage x-rays. They bring in an edgy aspect to the new organic movement.
Ayurganic wellness lineWith the Suryanamaskar being hailed as the one-stop asana to trim the body of fat and mind of chaos, the world over, Lecoanet Hemant didn't really need an incentive to introduce Ayurganic, a wellness and fashion collection for both, men and women. Emphasising 5,000 years of Vedic healthcare, the garments or Ayurvastra (Ayuru00a0-- health and vastrau00a0-- cloth, respectively in Sanskrit) carry properties of special herbs and oils, making them free of synthetic chemicals and toxic irritants.
The Immunity Booster line has the advantage of enhancing the immunity of the body, and with continuous use, help resist illnesses by forming anti bodies and building a balance within, claim the designers. Well Being helps purify the blood and energises the body thanks to the active herbs that penetrate through the skin. For both ranges, a 100% organic soap comes packed with each garment to help preserve its properties.
Both the collections will be on preview at Olive Bar & Kitchen, Mahalaxmi, today from 11 am to 7 pm.u00a0
Lecoanet Hemant's S/S 2010 also available at:
} Muse, Kala Ghoda
} Ensemble, Lions Gate
} Ogaan, Khar
} Store One, Pune (Optional for Pune)
Price range: Rs 6,000 to Rs 37,000
Lecoanet Hemant Ayurganic available at:
} Muse, Kala Ghoda
Price range:
} Immunity Booster Rs 4,000 to Rs 6,860
} Well Being Rs 4,880 to Rs 7,480
