Ongoing stand-off between multiplex owners and Bollywood film producers is increasing footfalls at drama theatres
Ongoing stand-off between multiplex owners and Bollywood film producers is increasing footfalls at drama theatres
The ongoing stand-off between multiplex owners and film producers is proving to be a boon for producers of stage plays. Drama theatres are witnessing increased footfalls across the city during the ongoing summer vacations.
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king katha: A scene from the epic drama Jaanta Raja based on the life of Chhatrapati Shivaji Maharaj, which was among the plays staged in the city recently that attracted huge crowds. file pic |
Said Satish Desai, president, Akhil Bharatiya Natya Parishad, Pune, a representative body of theatre professionals, "Overall, the revenues have doubled compared to last year. The response encouraged us to organise a week-long sangeet natak festival at the Tilak Smarak Mandir from June 1. We have already sold all tickets."
Prakash Chaphalkar, partner of the Mangala, and the City Pride multiplexes on Kothrud and Satara Road said there was more to the poor show at multiplexes than the stand-off. "The elections and then the IPL engaged the public in the last few weeks. We have only been showing B or C grade Bollywood films for some time now.
All this is affecting business," said Chaphalkar.
Milind Dastane, who recently staged the epic plays Rajyogini Ahilyabai and Jaanta Raja admitted that the collections have been handsome. "We have the multiplex standoff to thank for the increased sale of theatre tickets," said Dastane.
The 114-year-old Bharat Natya Mandir staged their six most popular plays of all time u2013 Sharada, Yayati Ani Devyani, Manapman, Matsyagandha, Gora Kumbhar and He Bandh Reshmache u2013 recently. "We made Rs 1.80 lakh a week. Last year, we could not earn half the amount," said Vijay Wankar, president, Bharat Natya Mandir.
