SMART GOLD is almost as good as gold

If you are feeling the pinch of the recession, buying gold ornaments may be the last thing on your mind. But here's the good news. WHAT'S ON tells you about a product that will keep your pocket happy, as well as satisfy your craving for gold

Tara Jewels on East Street. pics/ Debarati Palit

GOLD RUSH

If you are feeling the pinch of the recession, buying gold ornaments may be the last thing on your mind. But here's the good news. WHAT'S ON tells you about a product that will keep your pocket happy, as well as satisfy your craving for gold

Tara Jewel, the latest jewellery store on MG Road, offers more than the routine gold and diamond products. Its Smart Gold products are a mixture of gold and other metal alloys and cost anything between Rs 300 to Rs 5,000. They are affordable, can be worn daily and are easy to maintain. The prices are low primarily because only the visible portion, like the top of a ring or earring, is made of gold while the rest is made of a metal alloy.
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The idea is that you don't waste money and pay only for the minimal gold that is used.

Ambience: The interiors are very simple and the store has a brown and white look. Glass cabinets line the walls, where gold and diamond jewellery are displayed, making it easy for the customers to locate products as well as make their choice.

We liked: The Smart Gold products are definitely worth buying, especially if one does not wish to splurge. We like the fact that though the products use very little gold, they still create a lot of impact.

Range: Though the store did not have a wide variety of such Smart Gold products, the range displayed was quite inviting. There were chains for men and women, though some of them appeared to be gaudy. The bracelets and rings are wearable. On closer scrutiny, it was actually hard to differentiate between the Smart Gold and the other jewellery.

You will also find diamond earrings, mangal sutra chains, sets and rings. The gold sets consist of earrings and chains with pendants. Some of the designs were not extraordinary but would fall into the regular pattern. The gold bracelets were beautiful and would be suitable for daily use.

At: Kumar Pavilion, Ground Floor, East Street, Camp. Call: 65008612. Open on all seven days.

Price list
Smart Gold: Rs 300 to Rs 5,000
Gold: Rs 4,000 and above
Diamond: Rs 11,500 and above