Snapdeal finds support from rival Flipkart over Aamir row

As Snapdeal faced flak on social media over comments by its brand ambassador Aamir Khan, the online market place yesterday distanced itself from the remarks saying it was no way connected with them, a view that found support from rival Flipkart.

Snapdeal said the comments made by the actor were "in his personal capacity" and it was in no way connected with them. "Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India," Snapdeal said in a statement.

While hashtags like #Appwapsi and #SayNoToSnapDeal were trending, Flipkart co-founder Sachin Bansal tweeted in support of the rival. "This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shouldn't face this," Bansal wrote.

Many netizens, enraged by Aamir Khan's views on rising intolerance in India, vented their frustration on social networks by deleting the e-commerce app to show protest against Snapdeal, or by giving it a one-star rating (lowest).