03 March,2011 08:54 AM IST | | Tulika Srivastava
Morphing photography into art, fashion photographer Vishwajeet Singh Rana unveiled some of his most personal works at his debut exhibition
It'S glamorous, and it's addictive. It brings out the world of the ramp like nothing else. But not every photo that are published bring out the feelings of a fashion photographer.
So here's an exhibition by a fashion photographer which is based on the theme 'Fashion etc.' Photographer Vishwajeet Singh Rana exhibition features a few of his select photographs that have been shot over a period of seven years. These images, as he puts it, are very personal and close to his heart. kissing corporate dreams goodbye
Rana is exhibiting his works in India for the first time, after having hosted two successful exhibitions in New York and UAE. His is a classic case of kissing the corporate dream goodbye in pursuit of artistic ambitions.
He started off his career at an advertising agency, only to find himself more and more intrigued by photography. Eventually, he distanced himself from the advertising industry and embarked on a photographic journey. He went on to acquire a formal education in photography, and ever since, he has been swaying with lenses.
The photographs showcased
portray a wide range of ideas and sensibilities. Ranging from interestingly juxtaposed images to forthright saucy vignettes, the photographs display an erotic blend of fashion and art. Despite their evident aloofness from
commercial work, these portraits find their own way of storytelling.
Much of Rana's work is marked by the use of black and white modes and slow shutter speeds, attributing to a clever morphing of images into what could convincingly pass off as watercolor paintings. An ardent fan of Guy Bourdin's works, he has skillfully incorporated Bourdin's artistic influences in his work.
Au00a0good deal
Ask Rana about his take on the current art scene, he says: "The art scene in India has exploded, which is great. It is wonderful to see an increasing number of new artists emerging and experimenting, and audiences accepting them well. But the problem is that there are a lot of pseudo art curators in this country, who are more interested in Page 3 appearances, which is sad."
Rana feels photography as an art form is at a very nascent stage in India unlike in the West. "In India, very few galleries promote photography as an art."u00a0 "There has been some great work done by a few fashion photographers in India, but it is difficult to find any gallery promoting it, as they are very uptight...they need to loosen up. India may have many Guy Bourdins...they just need to be discovered," he signs off.
At: Studio N, 1101, Tower 9, FRESCO, Nirvana Country, South City II, Gurgaon
On till: March 15
Timings: 11 am to 7 pm
Ring: 9818591476
