Indian art and culture

India is abundant in art and culture, but in every corner of the country, we have artisans struggling to make their daily bread and butter.

Ketik Zaveri, Artist

India is abundant in art and culture, but in every corner of the country, we have artisans struggling to make their daily bread and butter. On one hand we talk of Indianness and on the other, we don't promote them the way we should.

We should have a movement that will give Indian artisans their bread and butter and their share of jam as well.

This will ensure that award-winning artists and artisans encourage their children to follow their heart instead of making them look at alternative professions. This is the only way our heritage can be preserved for future generations. I want to create a movement to promote art and culture in our country and that is always at the back of my mind.