'Kill! Kill! Kill!': Chinese army's rap for recruitment

Tokyo: In an effort to increase its recruitment levels of Chinese youth, the People's Liberation Army has released a new ad using hip-hop-style music and visuals that could rival a trailer for the latest Michael Bay movie.

"There are always missions in soldiers' minds, enemies in their eyes, responsibilities on their shoulders, and passions in their hearts," the video's voiceover says, opening on an image of young PLA soldier in uniform.

"Roar with animal spirit, from the centre to the border. Let's go to war, let's fight to win!" the lyrics read, along with additional provocative declarations including the oft-repeated phrase: "Kill! Kill! Kill!"

This is the first time that the Chinese military has used the hip-hop musical template in its recruitment efforts. Previous ads used music with traditional orchestral accompaniment.