Apple unveils the iPhone X, iPhone 8 and iPhone 8 Plus

Apple CEO Tim Cook unveils the new iPhone 8. Pic/AFP

Apple on Tuesday unveiled the iPhone X with face ID unlocking. The tech giant also revealed two new iPhone 8 models, with a new glass-body design and other improvements.

Apple chief executive Tim Cook said the new handsets, the iPhone 8 and larger iPhone 8 Plus, represent "a huge step forward" for the California tech giant, which is marking the 10th anniversary of the iPhone.

Also read - Apple event: Here's all you need to know about the three new iPhones

Cook opened the event, where the company was to roll out two other new phones, an upgrade to the Apple Watch and a higher-definition Apple TV, with a tribute Jobs, who died in 2011. Cook spent a few minutes boasting about the design, energy-saving features and public spaces at the new campus, including a flagship Apple Store.

Also read - Tech Rewind: When Apple unveiled the first iPhone

The phones will likely boast a steep price tag. Bernstein analyst Toni Sacconaghi predicts the top-end model will cost $899, though other analysts expect it to top $1,000.

Also read - Tech: Apple's new flagship device may be USD 1000 'iPhone X'

Much of that added cost is driven by more expensive parts, like a higher-resolution display, 3D sensors and more memory capacity.

1.2 BN
No. of iPhones Apple has sold over the past decade

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