Beckham boosts Lego sales

23 July,2010 07:15 AM IST |   |  Agencies

At $300 (Rs 14,000), Lego's Taj Mahal model replica is considered the biggest and one of the most advanced models developed by the Lego Group to date


At $300 (Rs 14,000), Lego's Taj Mahal model replica is considered the biggest and one of the most advanced models developed by the Lego Group to date.

The Lego Taj Mahal model comprises of 5,922 pieces.

This model, targetted to the advanced Lego builder, is only available for purchase via its online store, which is where international football sensation David Beckham picked up his.

In a recent live webchat with fans, Beckham expressed his love for the building blocks saying, "If I was not a footballer I would love to be a Lego model builder."

Following Beckham's statements expressing his love for the tiny toys and admission that during a recent stay in Italy he occupied his time by building the Legos exclusive replica of the Taj Mahal, sales of this particular model rose a whopping 663 per cent in one day, said Emma Owen, the spokeswoman for Lego UK.

"As a fan of the product, David Beckham and his family have been invited to tour the Lego headquarters in Billund, Denmark, and contribute new ideas to the Lego Group," Owen said.

The Beckhams have not yet responded.

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