11 February,2012 07:37 AM IST | | Agencies
She appeared on her father's single at just a few hours old, so it comes as no surprise that Beyonce and Jay-Z's daughter Blue Ivy is a brand in the making.
According to reports in the US, the new parents have moved to trademark their one-month-old baby's name.
The power-couple have filed an application with the US Patent and Trademark Office to protect Blue Ivy's name against others using it.
The application was filed under Beyonce's company BGK Trademark Holdings and is still pending. If approved Beyonce and Jay-Z could use their daughter's name for any brand or endorsements, but it is more likely they took action in order to prevent others cashing in on their already famous offspring.
Family law attorney Vikki Ziegler said, "Seeking the trademark forestalls competitors from using the child's name and or third parties from attempting to sell the baby's name back to the couple. They are likely trying to protect what they rightfully own or created, shall we say, by trademarking Blue Ivy's name."
The Patent Office has already denied two attempts by other parties to trademark the name since Blue Ivy was born on January 7, noting that the name belonged to a 'very famous infant' as the reason for the rejection.
A spokesperson for the couple is yet to comment.
Presents galore
While little Carter awaits the decision on her trademarked name, the pampered baby is being wheeled about in a very posh pram. According to reports Gwyneth Paltrow splashed out ufffd880 (Rs 68,900) on a black Bugaboo Chameleon stroller for the baby.
The new parents also paid ufffd400,000 (Rs 3.14 crore) on a solid gold rocking horse, and a mini Bugatti car for when her motor skills are more developed. And in the mean time, a ufffd10,000 (Rs 7.80 lakh) Swarovski-studded high chair and ufffd30,000 (Rs 23 lakh) 'coach carriage' crib will keep Blue Ivy comfortable while stationary.
Rs 3.14 cr The cost of Blue Ivy's solid gold rocking horse and mini Bugatti car
