German store's dirty laundry ad termed racist in Seoul

The ad shows an Asian woman getting aroused after smelling dirty laundry worn by white men

A German advertisement showing an Asian woman getting aroused after smelling dirty laundry worn by white men has fuelled anger in Seoul, with many women calling it racist and demanding an apology.

The commercial, produced by German DIY-store chain Hornbach, shows white men working outside in a garden before removing their sweaty clothing and dumping it in a box. The ad then cuts to a grey, industrial city that resembles Tokyo, where an Asian woman buys a bag of dirty clothes - previously worn by the men - opens it and moans with pleasure, as the commercial ends with a slogan saying: "That's how the spring smells".

An online petition asking for a public apology from the German firm and the removal of the ad had secured almost 1,000 signatures by Thursday afternoon. Angry users on social media accused the company of promoting stereotypes against Asian women.

The German firm has defended the commercial, tweeting that it was not "racist" and showed the "decreasing quality of life in cities". The firm also said that the industrial town featuring the Asian woman was meant to be a "fictional city", not one based in Asia.

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