20 June,2009 08:19 AM IST | | Agencies
The granddaughter of Cuban revolutionary Ernesto 'Che' Guevara is at the forefront of another revolution for vegetarianism.
Lydia Guevara posed semi-nude in a PeTA campaign that tells viewers to "join the vegetarian revolution".
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The print campaign will be launched first in Argentina, where Che Guevara was born, and then internationally.
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PeTA approached the 24-year-old in recent months after finding out she was a vegetarian.