Hair salon's battered woman advert evokes outrage

A hair salon in Canada has been attacked and its owners threatened with life for using a model, posing as a domestic violence victim, to highlight how its services could turn even a beaten woman look beautiful

Edmonton business Fluid Salon said they had made her the 'hottest battered woman' ever and used the tagline 'Look good in all you do', Daily Mail reported.

Released on a New York blog, the advertisement shows the well-groomed but bruised woman, as her boyfriend or husband is all set to gift her an expensive diamond necklace.

Salon owner Sarah Cameron said the advert reflects society and should be considered art.