01 October,2010 12:22 PM IST | | Agencies
A 100ml tube of cream dubbed the 'boob job in a bottle', that claims to increase a woman's bust size by half a cup could well be the end of push-up bras, padding and expensive silicone implants.
Manufacturers Rodial claim that rubbing the gel on the chest every day for less than two months will firm up a woman's bust and increase it up to two-and-a-half centimetres while skin will be less wrinkled, reports the Daily Mail.
On sale in John Lewis, the 125-pound tube 125 contains natural chemicals, which supposedly increase the number of fat cells in the breast.
Scarlett Johansson, Victoria Beckham and Kelly Brook are some of the celebrities who are said to have used it.
However, some experts have rubbished the claims, and others have even labelled it 'potentially dangerous'.
"The manufacturers are not giving us any information on tests they have carried out. They are not telling us the exact ingredients in the product and how they increase the size of the breast," said Dalia Nield, a consultant plastic surgeon at the London Clinic.
"It may even harm the skin and the breasts - we need a full analysis," she added.
But a spokesman for Rodial doesn't agree. Rodial believes the product is set to revolutionize thousands of women's lives.
