11 November,2010 08:25 AM IST | | Agencies
Playboy founder Hugh Hefner has been called many things over the years, but a modern-day Willy Wonka may not be one of them. That is about to change.
This Friday, tucked within the pages of some 200,000 Playboy magazines on US newsstands will be 10 'Golden Tickets' to the Midsummer Night's Dream Party.
The party, filled with Hollywood stars and Playboy models often wearing little but body paint, is one of the most sought-after invitations each year to the Playboy Mansion.
Generally, Hef picks the guest list. But for their December issue promotion, Playboy is opening the gates to 10 lucky winners who rip open the adult magazine.
"This is the first time we've literally swung the doors open to the public," said Playboy editorial director Jimmy Jellinek. "The average reader will go home with stories they can't tell their wives and girlfriends but will last forever."
Jellinek added that being at the Playboy Mansion for the Midsummer Night's Dream party is completely different.
"It really harkens back to another time when gentlemen were gentlemen, and you had to be invited to get in," he said. "Plus, it's sexy as hell."
