Satya Nadella, Google's Executive Chairman congratulate Sundar Pichai

New York: Microsoft CEO Satya Nadella, Google's Executive Chairman Eric Schmidt and other technology executives today congratulated India-born Sundar Pichai on his "well deserved" elevation as the new CEO of the search giant.

Pichai, 43, was named CEO of a newly organised Google, becoming only the third chief executive of the company after Schmidt and cofounder Larry Page.

"Really excited about the vision and brilliance of Sundar... he's going to be a great CEO," Schmidt commented on Twitter as well as on Page's blog post announcing the surprise re-organisation of the company and the formation of Google's new parent company Alphabet. Schmidt said the new name for the parent company 'Alphabet' is "awesome".

Nadella also tweeted on Pichai's elevation at the company, writing in the micro-blogging site "Congrats @sundarpichai well deserved." (sic)

Bret Taylor, co-creator of Google Maps, ex-CTO of Facebook and Co-Founder of technology Quip also congratulated Pichai, the first non-white CEO, on Twitter.

"Congrats to @sundarpichai on his well deserved promotion to CEO of @Google. One of the most capable technology leaders I have worked with," Taylor tweeted to which Pichai replied "thanks". He also replied "thanks" to another Tweet by Founding Editor of digital news daily Marketing Land, Danny Sullivan who posted "Wow.Google gets its third CEO, @sundarpichai ' congrats!" (sic)

In a filing with federal regulator Securities and Exchange Commission, Google informed about its organizational restructuring.

"Concurrently upon completion of the Alphabet Merger, Sundar Pichai, age 43, will become the new CEO of Google Inc. Sundar is currently the Senior Vice President of Products at Google and oversees product management, engineering, and research efforts for Google's products and platforms.

"Since joining Google in 2004, Sundar has led a number of key consumer products which are now used by hundreds of millions of people and, prior to his current role, served as Google's SVP of Android, Chrome and Apps," the company said in the filing in which it also noted that Pichai received a B.Tech from the IIT-Kharagpur, a MS from Stanford University, and an MBA from the University of Pennsylvania.

Schmidt had become Google CEO in August 2001 and remained in the role till January 2011 when Page took over as the CEO again.

A report in the New York Times said Pichai will lead Google "with users in mind." It said Google's new leader wants the technology to be "a servant perfectly attuned to the user's needs at the moment".

The NYT report cited a recent interview with Pichai in which he had said "I would love for my phone to scream if I am about to miss an important thing in my life, and never bother me if I'm doing something very important and the information coming in is less important than what I'm doing.

"That's how I think about it. To me it's about serving users the right way, and as part of that, sometimes you need to disappear and get out of the way," the report said.

It also noted Pichai's other suitors during his rise at Google. In 2011, Twitter had tried to lure him over to run the company's consumer product division, according to two people familiar with the matter.

Last year, Pichai was rumored to be in the running to replace Steven Ballmer as chief executive of Microsoft. It added that Pichai is well liked by many in the software community at large for his affable manner and friendly approach to his subordinates and contemporaries.

"Sundar never has a bad day. His positive energy is contagious and his optimism attracts the best talent," the NYT report quoted Chris Sacca, a venture capitalist and former colleague of Pichai's at Google, as saying.

Jordan Rohan, founder of Clearmeadow Partners, an Internet advisory firm, and a former Wall Street analyst covering Google, said Pichai had the approval of both the business side of Google as well as the engineers.

"He seems to be a very clear thinker with a strong vision, so he can handle the day to day and the dreamier aspects of Google," Rohan said.

Time magazine called Pichai "Larry Page's right-hand man" in a news report on the Google restructuring. In the report, the publication said Page has increasingly relied on Pichai since starting his second stint as Google's CEO in 2011.

"Last year's restructuring had already made Pichai's unofficial No. 2. Now Page will have even more time to focus on Google's other big bets while Pichai manages the company's core competencies," the magazine said.

Time said after Chrome's success, Pichai also came to oversee Gmail and Google Docs in 2011.

In 2013, he also took over the helm of Android, among the most important divisions at Google. In 2014, he was named the company's product chief, bringing services like Maps and Google+ under his wing as well.

Pichai joins a gradually growing list of Indian-origin technology and business executives working their way up to head multiple-billion dollar worth American giants.

In February last year, Nadella was named Microsoft CEO, becoming the technology giant's only third chief executive after Steve Ballmer and Bill Gates in its 40-year history.

PepsiCo's CEO is also India-born Indra Nooyi and MasterCard is headed by Ajay Banga. Hyderabad-born Shantanu Narayen was appointed Adobe CEO in 2007.

India-born Nikesh Arora, Google's former Chief Business Officer, was appointed president of Japan's SoftBank Corp in May this year and has been named as a potential successor to CEO Masayoshi Son.

In a blog post yesterday, Page lauded Pichai for his work at the company and said he is "very fortunate" to have someone as "talented" as Pichai to head the new Google.

"This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google. A key part of this is Sundar Pichai," Page said.

Waxing eloquent about Pichai, Page said, "Sundar has been saying the things I would have said (and sometimes better!) for quite some time now, and I've been tremendously enjoying our work together".

"He has really stepped up since October of last year, when he took on product and engineering responsibility for our Internet businesses. Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google," Page said.

Page noted that he has been spending quite a bit of time with Pichai, helping him and the company and would continue to do that.

"Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation -- continuing to stretch boundaries. I know he deeply cares that we can continue to make big strides on our core mission to organize the world's information. Recent launches like Google Photos and Google Now using machine learning are amazing progress," he added.