02 July,2010 07:20 AM IST | | Agencies
Brooklyn video producer Adam Quirk thinks British Petroleum needs to feel the pain for what it's done in the Gulf of Mexico, and he knows just what will hurt the most: vuvuzelas.
"BP is not feeling the pain they are causing in the Gulf," Quirk writes on the campaign's website.
"In order to put a bit of public pressure on them, we plan to buy 100 vuvuzelas and hire 100 vuvuzela players off Craigslist to play in front of BP's international headquarters in London for an entire workday," he adds.
"Ideally, the players will keep coming back every day until they fix the gusher."
The campaign's initial fund-raising goal was $2,000 (Rs 93,000), but by yesterday, donations to Quirk's efforts already had climbed over $3,600 (Rs 1,67,600). The website states that $1,000 (Rs 45,500) will go toward materials needed for the "vuvuzela protest," and the rest will benefit the Center for Biological Diversity's Gulf disaster fund.