04 March,2011 07:11 AM IST | | Agencies
The launch of Apple's iPad 2 on Wednesday left a lot of consumers excited perhaps none more than those in the adult entertainment industry.
That's because the new iPad, like the latest version of the iPhone and iTouch before it, will feature Apple's signature video chat application FaceTime, which has been adapted for X-rated use by a company called iP4Play.
"iP4Play offers a two-way audio and video experience like no other where both parties can see and hear each other utilising the stunning display resolution of the iPhone, iPod Touch, iPad or Apple Mac computer," the company said in a statement.
The service, which launched in August of last year, currently employs roughly 35 women.
Claiming to hold the title of the only adult video chat to operate using FaceTime, iP4Play says it has tens of thousands of users and sees roughly 30 per cent growth in its client base every month.
"The return rate of our customers is pretty encouraging too," said Travis Falstad, the company's co-Founder and managing director.
Falstad says the company is not yet making money, but is probably a couple of months away from being profitable.
The concept of using Apple products for adult content is hardly new.
Days after the iPhone 4 went on sale last year, Craigslist ads in at least five cities popped up recruiting girls to participate in video sex chats using the FaceTime application.
Surprisingly, Apple has approved X-rated applications for the iPhone before, such as MyVibe a vibrator application which launched in 2009, but the general understanding is that it will not approve the sale of adult apps in the iTunes store.
And despite Apple's history of shutting down X-rated content on its platforms, Falstad sees his company's relationship with the tech giant as mutually beneficial.
"We believe Apple is happy to have us out here helping to promote FaceTime.u00a0
Our customers have the ultimate satisfying experience so we're helping to convert tens of thousands of new FaceTime users," he said.
u00a0
"Adult drives innovation in technology so I think it's a natural fit that's born out by our satisfied customers."
In anticipation of the success this technological advancement will bring, iP4Play welcomed news of the iPad2 yesterday with a day of promotion dubbed Porn Star Wednesday.
Any new launch of an Apple product is obviously very exciting," said publicist Brian Gross, who represents the adult brand.
Why White?
experts suggest that Apple launched the iPad 2 in white to attract women. The iPad 2 is also sleeker than the iPad and has 2 cameras.
$499.99
Starting cost of iPad 2 (approx Rs 22,500)
