09 October,2013 01:50 AM IST | | AFP
The advert for opticians Specsavers showed a picture of the batsman alongside the statement: "âBat tampering' in the Ashes? Apparently Hot Spot should've gone to Specsavers."
Pietersen was accused by an Australian television channel of using silicone tape during the series to prevent the Hot Spot decision-review technology from detecting when he had hit the ball, but he denied the allegations.
Pietersen was not present for yesterday's hearing at London's High Court, when his solicitor, Louise Price, told the court that the advert had appeared on Specsavers' Twitter and Facebook pages, as well as in several newspapers and magazines.u00a0