Cristiano Ronaldo mania sweeps Turin with CR7 ice-cream and pizza

Cristiano Ronaldo

An ice-cream flavour in his honour, a pizza named after him, queues to buy his shirt: For some, Cristiano Ronaldo is as important as the Pope. Juventus made shockwaves over the world on Tuesday when it completed the signing of Ronaldo from Real Madrid for a Serie A record of 112 million euros, with the five-time Ballon d'Or winner signing a four-year deal with the Italian champion.

And Ronaldo mania is in full swing in Turin, with enterprising businessmen not missing the opportunity to celebrate the occasion and cash in on the arrival of the Portugal forward. Leonardo La Porta, who has owned Gelateria Miretti in the heart of Turin for 30 years, has created a flavour called CR7 - Ronaldo's famous brand name.

La Porta, 50, is not a Juventus supporter, nor even a football fan, but has often creates flavours to mark important events in the city. However, he has only created one flavour in honor of a person before - when the Pope came to Turin in 2015. La Porta put a lot of thought into creating the CR7 flavour, which he wanted to represent a union between Portugal and Turin.

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