19 August,2011 09:32 AM IST | | AFP
Formula One chief executive Bernie Ecclestone is confident the Budh Track in the outskirts of the capital will be ready for the October 30 race, but feels it will take a lot for the organisers to create a hype for motorsports in this cricket crazy country.
The 80-year-old Englishman, who announced India's telecom major Airtel as the title sponsor for the race, yesterday said the nation of 1.2 billion is a big market for Formula One. "F1 is new to India. It would take efforts to generate interest. We will never be able to catch cricket but perhaps with extra effort in 2-3 years we can get close to it," said Ecclestone.
