NB star LeBron James furious with H&M ad featuring black child

LeBron James

NBA superstar LeBron James yesterday lashed out at an H&M advertisement of a black child modelling a hoodie with the inscription "coolest monkey in the jungle" that has sparked outrage and accusations of racism. James is the latest public figure to criticise the Swedish clothing giant, which apologised and removed the online shopping ad. "@hm u got us all wrong! And we ain't going for it! Straight up!" James said in an Instagram post which included a photo of the same ad, but with a crown superimposed on the boy's head, and the text on the hooded sweater replaced by a crown (right).

"Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied!" the athlete said. "We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong," James added.

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