Now, a sports bra that will 'banish the bounce'

Scientists have developed a sports bra that they claim will not only support the breasts but also "banish the bounce".

The garment encapsulates each breast separately in secure moulded cups and claims to reduce movement from all angles.

The creators of the product say it effectively acts as "two hands holding the breasts" rather than the traditional sports bra, which flattens against the rib cage.

Panache, a lingerie brand that caters to larger-breasted women, spent three years researching the "battle of the bounce" and is now preparing to launch the sports bra in October for 35 pounds and in sizes D to H.

The bra was the brainchild of head designer Clare Fallon, and it was then tested by Loughborough Sports Technology Institute, in Leicestershire.

"This was probably the hardest bra that I have ever had to design because there were so many elements to it," the Daily Mail quoted Fallon, who has worked for Sheffield-based Panache for 18 years, as saying.

"Most people think designing a bra is just cutting out two triangles and sewing them together - they don't realise just how much technical work goes into it," she added.