19 October,2009 09:56 AM IST | | Agencies
Rugby is still new in India which is trying hard to establish a name but the people associated with the game feels more media coverage coupled with government support would help the sport get its' due recognition.
"In this cricket crazy country, most of the people don't know about Rugby. There is no TV coverage or telecast of matches. It's important to make people aware about the game by regular coverage from Doordarshan or private channels," Pramod Khanna, President of Indian Rugby Football Union, told PTI.
Indian Rugby Development manager Greg Davey also agreed with Khanna, saying, "the game should be properly marketed on TV like other sports and be given prime time coverage if one wants to promote it."
"We want better tuning from government's side. They are paying for all the overseas tour, but in the end they say it's your sports, you better take care of it. The mindset needs to be changed," he said.
"Rugby is most watched and popular team sports in the world. We need to change the sporting culture here to make sports popular. We have to make people understand the game. We have to generate peoples' interest in the sport," he added.
