Setback for CWG Organising Committee as merchandising deal falls through

14 August,2010 08:07 AM IST |   |  Agencies

The Commonwealth Games Organising Committee (CGOC) received a serious set back yesterday when merchandising company Premier Brands pulling out of the Games citing heavy losses


The Commonwealth Games Organising Committee (CGOC) received a serious set back yesterday when merchandising company Premier Brands pulling out of the Games citing heavy losses.

Premier Brands, which was the official merchandising and licensing partner of the Games, said they suffered heavy losses due to the delay in the project.

The project was supposed to be launched June 24 when the Queen's Baton Relay entered India through the Wagah Border.

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CWG organising committee merchandising deal heavy loss