From office look to party glam up; Insight Cosmetics covers all makeup needs

Makeup is an important aspect of our daily lives - not to change how we look, just to make us more confident about how we look. While we have so many makeup brands in the world, the biggest concern is to find a brand that suits all your requirements, is affordable, and, most importantly, is cruelty-free.

Established in 2012, Insight Cosmetics is an Indian cosmetics brand that was founded by Mr. Dinesh Jain. Having over three-decade experience in the beauty and cosmetics industry, Mr. Dinesh started his journey with VOV International, which was founded back in 1986 in the Vasai area of Mumbai. Beginning his company, he only had ten people working with him, and now his company is spread across 20 states, having presence in more than 15000 retail and novelty stores in the nation.

What makes Insight Cosmetics different from all other makeup brands in the country is the fact that, along with a plethora of options, their products are cruelty-free and 100% vegetarian. Moreover, the products of the brand have garnered nothing but excellent reviews by the consumers.

"As a brand, it is very important for us to stay true to our ethics. We would never want to make any profit at the cost of any lives. We are proudly a cruelty-free brand, and that is what makes us apart from all other brands in our industry," says Mr. Dinesh.

From offering different customized kits for different occasions to giving a variety of product lists to its customers, Insight Cosmetics has everything on its website. They have matte and liquid foundations as well as light coverage and full coverage concealers. They also have unique options of more then 170 shades in nail paints.