LivLong: Big steps and big goals in healthcare

Mr. Gaurav Dubey

With the vision to reinvent the healthcare experience, Mr. Gaurav Dubey laid the foundation of LivLong Protection and Wellness Solutions (a.k.a LivLong) in 2021. The health-tech start-up provides individualized customer experiences for preventive and curative healthcare plans.

Backed by IIFL Group, LivLong is a health tech brand that caters to healthcare needs in a unique way by providing a strong technological push to making healthcare affordable, convenient and beneficial for all. LivLong is coming up with a Health Plan that provides OPD cover with complimentary IPD cover.

Generally, IPD covers only hospitalization-related expenses. OPD-related expenditures like Doctor consultations, lab tests, pharmacy, which constitute a significant chunk of the medical spending in every family, are now being handled by health tech companies at large, and technology is playing a fundamental role in this area. Health tech sector effectively use social media platforms, apps, and websites to create awareness among the consumers and empower the masses by providing holistic health covers.

"Health has always been an area of concern across our vast nation; more so in the pandemic driven times. Making affordable, convenient Health-Care available to one-and-all is what we at LivLong are striving towards day and night. To build on this, we are heavily focusing our energies on digital platforms, providing tech-based solutions that can make high quality Healthcare accessible across India," states Mr. Gaurav Dubey, CEO, LivLong.

The advancements in technology have brought a more significant percentage of consumers under the purview of better health and wellness. Earlier, people had to visit the doctors personally and wait for their turn in clinics; they also had to go to labs to get the tests done. However, the pandemic made us all realize that we can turn it around too. All of this has now been made very convenient and accessible with the help of technology. People can now consult good quality doctors from the comfort of their own homes as well as get their tests done via home collection services, all available with one click on their smartphones.

This is the new direction that LivLong is leading the Healthcare sector in, redefining and reshaping the health landscape, putting more power in the hands of the consumer, by giving them a wider choice across an array of plans to choose from.

LivLong, which targets people across India, aims to become a leading player in India's healthcare space soon. "We aim to touch INR 1000 crores of top-line in the next few years," Mr. Dubey mentions.

Millennials are the primary target for this healthcare brand. "This larger demographic is at the centre of a modern family," Mr. Dubey shares. "Since they take care of the family's major expenses, health plans can further be extended to older and younger generations via them, thus effectively covering three generations, providing a complete Health Protection cover that can in-turn lead to a happier, healthier, better India," he signs off.