11 March,2022 06:52 PM IST | Mumbai | BrandMedia
Atul Singh
Capturing the heart of the audience is every creator's ambition but it is an uphill battle for almost every new artist on a social platform. Atul Singh started as one such aspiring poet and Shayari creator who aimed to touch the hearts of as many people as possible. Back then, he didn't know much about Facebook's algorithms, building audience base, introducing marketing tactics, etc. All his focus was on creating and publishing the best pieces on his Facebook page and reading his follower's opinions on the same. But little bit he know that his Facebook page would blow up and become one of the most loved and visited pages on Facebook.
Recently, his Facebook page crossed the coveted mark of 40 million followers, which is even unheard of in such a niche industry like poetry. Atul Singh proved that as long as the content stays original, organic traffic follows. Even his Instagram page Mohabbat is on the road to reach a million followers by this year and has already crossed the 200k followers mark in a small time frame. There's no question about the rich and engaging poetry and Shayari content available on these pages, which compels hundreds of thousands of users to read and enjoy the wizardry of words created by Atul Singh.
Atul Singh became a successful digital entrepreneur while simultaneously working on his career as an engineer. He is graduated from a civil engineering background and is now working with reputed MNC organization, at the age of 23. While most of us struggle to find time, Atul laid the foundation of his social presence and slowly built an audience for it while handling his studies and job.
Atul Singh says, " It never felt like a responsibility because I loved what I was doing. I wasn't doing it for fame and was eager to find like-minded people on the internet who shared the same zeal for Shayari as I did. I'm glad to have such a huge fan following now, but still, the intention remains the same. Creating and publishing new verses and getting valuable insights and feedback from my followers. Managing such a huge audience while working a corporate job isn't easy but I seem to have mastered the art of balancing my passion and professional career, without adversely impacting either of them."
In a present scenario, most of the parents don't show their children how to battle with troubles, they show how to stay away from them, rather my parents showed me how to fight with troubles. This is the main reason that how I accomplish these things in my life. I never surrender in any of the circumstance whatever I faced in my life.