23 May,2022 01:04 PM IST | Mumbai | BrandMedia
Shahnaz Husain
TBS Media - The Brand Story organized the Indian Brand and Leadership Conclave 2022 to honour brands and individuals that have done inspiring work in their respective fields. The 2022 edition focused on business leadership challenges and honoured people who have successfully overcome these challenges innovatively and inclusively. TBS Media - The Brand Story is India's top brand rating and listing company that encourages brands that propel the country's growth. Ms. Shahnaz Husain was honoured with the HerPower award and her brand as the Most Trusted Brand of the Nation award at the Indian Brand and Leadership Conclave 2022.
Pioneering the herbal beauty care movement, Shahnaz Husain has received unmatched international acclaim for taking the Indian herbal heritage worldwide with a crusader's zeal. At present, she is heading the largest organization of one of its kind with a global network of franchise salons, spas, beauty training academies, retail outlets, and 380 formulations for beauty and healthcare. Shahnaz Husain has also marketed India's 5000-year-old ancient civilization in a jar while creating an international market for Ayurvedic beauty care.
The franchise-based enterprise and impeccable marketing strategy have proven to be completely unique. Even at a time when the demand for a product is expected to be sustained through advertising, the brand never really relied on commercial advertisements. The ability of Shahnaz Husain and her brand to forge a different path made the Harvard Business School invite the brand to speak on how the brand got established without any commercial advertising. Subsequently, she and her band also became a Harvard Case Study for brand creation. Today, she is a subject at Harvard for "Emerging Markets" and part of the Business History curriculum for management students. Shahnaz has lectured students at the University of Oxford, London School of Economics and MIT, USA along with speaking on Brand India and Ayurveda at the House of Commons and the House of Lords in the British Parliament.
Other than general beauty care, Shahnaz Husain is also known for her therapeutic products and treatments for specific skin and hair problems. She has also formulated the Chemoline range to alleviate the effects of chemotherapy and radiation on the skin and hair. The Chemoline products are given free of cost to cancer hospitals, as part of her CSR activities. Her premium luxury ranges like 24 Carat Gold, Diamond, Pearl, Plant Stem Cells, Platinum Range and Flower Botanic Range have taken international markets by storm. The Shahnaz Husain Group's international presence gained further momentum when the sale of her products was launched at Lloyds Pharmacy at Selfridges,the famous London store, touching record-breaking sales. Shahnaz Husain's recent launches are her Germ Fight Series, Just Me range and her Premium Range of products.
The Shahnaz Husain franchise is at the core of the success of Shahnaz Husain brand. The fast-paced extension of the Shahnaz Husain salons and other ventures is due to her unique franchise system. Apart from strong branding, the franchise offers an established business model with a proven success rate of five decades. The Shahnaz Husain Signature Salons have also become internationally renowned for path-breaking treatments and innovations. The formulations comprise of highly specialized products for general care and specific skin and hair problems, containing herb, flower and fruit extracts, essential oils, precious minerals and gems.
Shahnaz Husain is the pioneer of vocational training in the beauty industry of India. She started her beauty training academy over forty five years ago when only apprenticeship training was available. It is in keeping with international standards. Woman empowerment and humanitarian activities are close to her heart. She encouraged ordinary housewives to open salons in their own homes and provided them with an opportunity to pursue a career while attaining financial independence. She has empowered the physically challenged through her free beauty training courses for the speech, hearing and visually impaired, as well as acid attack survivors. She has also written a beauty book, which has been put into Braille. Shahnaz has tied up with Government skill development projects in beauty and wellness. Her beauty academy has trained and certified over 40,000 underprivileged women, distributing Tool Kits for home-based businesses.
Dr Abhay Kaushik, Founder and Editor in Chief, TBS Media - The Brand Story said, "Over the past few decades, Shahnaz Husain has become synonymous with beauty. The way this brand has gone from strength to strength deserves great recognition and appreciation. Today, Shahnaz Husain is an international beauty icon and her brand is an epitome of dreams, hopes, and aspirations." The Brand Story is proud to honour Shahnaz Husain with the HerPower Award and the brand Shahnaz Husain as the Most Trusted Brand of the Nation.
