TBS Media – The Brand Story Awards Evolis Card Printer India Private Limited as Most Trusted Brand of the Nation

TBS Media

TBS Media - The Brand Story organized the Indian Brand and Leadership Conclave 2022 for highlighting and honouring the brands that have done remarkable work in their respective fields. The 2022 edition focused primarily on business leadership challenges and also promoted the brands that overcame these challenges innovatively and inclusively. TBS Media - The Brand Story is one of India's top brand rating companies that showcase the unique stories of brands that propel the country's growth. Evolis Card Printer India Private Limited was awarded as the Most Trusted Brand of the Nation at the Indian Brand and Leadership Conclave 2022.

Evolis Card Printer India Private Limited is a wholly-owned subsidiary of Evolis - a global leader in decentralised id card printing solutions. Headquartered in Mumbai City, the company has a total of 28 direct employees and over 50 indirect employees. It specializes in designing and manufacturing ID card printers as a core business activity. Offering services for more than twenty years now, the brand has acquired expertise in the identification of people and assets including card printers, signature pads, card personalization software, and identification accessories.

The Evolis printers are a part of a growing trend of decentralised issuance of ID cards. The systems of Evolis are capable of customizing all kinds of cards from the most basic to the most sophisticated and secure for any kind of market. As a global leader, Evolis has managed to reshape the ID card printer market offering a wide range of printer solutions for decentralized issuance across various market segments including government, banking, education, healthcare, and hospitality. The brand is widely known for its distinct ability to meet specific requirements. The "Special Projects" team is dedicated to handling special requests. It works in close collaboration with the R&D teams for designing customized solutions adapted in all ways to cater to the customer's needs.

The characteristic qualities that describe Evolis are agile, customer-centric, and fun to work with. At present, the ID card printer market in India has very low penetration and thereby has a huge potential to grow in the upcoming years. The future outlook is all set to meet a fast-growing demand across developing markets of all sectors. Primary customers of Evolis India are Distributors and System Integrators who seek to sell and integrate ID card printers. Secondary customers come in the category of channel resellers and system integrators who are partners for Evolis and directly sell the product to the end-users.

At Evolis, Marketing is at the fulcrum of all its operations. It plays an important role in not only establishing relationships between them and the customers in the market but also in shaping the image of the organization, how people associate the organizations products or services and indeed give people the confidence about their products. Talking about reaching out to the customers then Evolis always ensures that it uses online, social media communication, and on-ground activation equally well. Some of the primary sources of ensuring that the marketing efforts of Evolis stay at par include SEA and SEO. In addition, regular webinars, event participation, and marketing led promotional activities are also conducted. These methods have contributed to making Evolis a market leader with over 60%+ market share in India. With consistent effort and hard work, the brand is on its way to eliciting an image of being a reliable and trusted partner of choice for all ID card printing needs.

The brand has also been innovating consistently. Its latest launch called Primacy 2 is a benchmark product for the industry. The product is highly versatile in nature and includes Rewrite printing technology, scanner, 200-card feeder, 280 card/hour printing speed, UV effect, colorimetric profile, Kineclipse, digital erasing, double overlay, etc. The product comes with a never seen bouquet of features and options in a single card printer. Other than this, Evolis also offers a wide range of self-issuance-based printers.

As for training and development activities are concerned then Evolis organizes different activities under its flagship marketing programs such as Evolis Red Program (Conducted for Channel Partner) and Evolis Engage Partner Program (Conducted for System Integrator Partner). These programs have given partners easy access to product training webinars, product workshops, and product tech support seminars. These programs have opened doors for partners to showcase their solutions using Evolis printers to the network.

Dr Abhay Kaushik, Editor in Chief and Director, TBS Media - The Brand Story said, "With a commendable legacy of hard work, Evolis is quickly becoming the technology partner of choice for all ID card issuing projects. It is commendable how Evolis has been offering decentralized card personalization solutions for matching all market demands on a global scale with the best quality, features, and price ratio in the market." TBS Media - The Brand Story is proud to honour Evolis Card Printer India Private Limited as the Most Trusted Brand of the Nation.

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