30 September,2020 11:49 AM IST | Mumbai | mid-day online correspondent
A still from Taish
Bejoy Nambiar's Taish is adopting a unique release strategy. The revenge thriller will release on an OTT platform as a film as well as a six-episode series. The film stars Pulkit Samrat, Kriti Kharbanda, Jim Sarbh and Harshvardhan Rane.
Will dual releases be the new normal in the web world? For now, it is an experiment with Taish, which is "an emotional wild ride," says Nambiar.
Speaking about the same, Nambiar said in a chat with IANS, "In the last five or six years, we have seen a paradigm shift in the way the audience consumes content -- from short formats to binge-worthy long formats and straight-to-digital film premieres, etc."
He added, "As creators, we, too are constantly navigating and adapting to these changes. After giving it some thought and as a first of its kind initiative, Taish has found different formats as a six-part web series and a film -- each equally effective."
ALSO READ
How much did Anant-Radhika's wedding cost? Celebrity wedding planner dishes
Have you heard? Sequel times, fun times
Up and about: A lot of love
Pulkit Samrat breaks down on his wedding day as Kriti Kharbanda holds him close
Ugadi 2024: Kriti Kharbanda to Mahesh Babu, celebs wish fans on social media
The film and series will be out on ZEE5.
Also read: Taish: Pulkit Samrat, Kriti Kharbanda, And Jim Sarbh's Drama To Premier On This Day
Catch up on all the latest entertainment news and gossip here. Also, download the new mid-day Android and iOS apps.
Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news