22 October,2010 03:27 PM IST | | AFP
Levi's, thanks to its attention-getting Curve ID jeans campaign, now tops the list of popular denim brands on Facebook with more than 1.6 million fans. Its new denim fit system, launched over the summer, is based on a woman's body shape instead of her size.
The company performed body scans of 60,000 women around the world and identified three main body types -- "slight curve," "demi curve," and "bold curve" -- which the company says fit 80 percent of women. Since July 2010, the all-American brand has topped the list of most-followed denim labels on Facebook.
Also on the list this week are Diesel, Guess and Wrangler Western. Brands targeting younger customers such as Miss Sixty and Miss Me follow suit.
Here is the list of most-followed jeans brands as ranked by Stylophane:
1) Levi's (1,680,377 fans)
2) Diesel (552,368u00a0fans)
3) Guess (459,938 fans)
4) Wrangler Western (174,228 fans)
5) Miss Sixty (172,380 fans)
6) Guess by Marciano (132,801 fans)
7) Mavi Jeans (117,691 fans)
8) Miss Me Jeans (117,414u00a0 fans)
9) True Religion Brand (117,147 fans)
Divided into four categories (Platinum: more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily (and expressed in graphs), and new brands can be added upon request.
