Style Inc, from am to pm

19 July,2011 07:43 AM IST |   |  Dhara Vora

If functional fashion and a fat wallet rule your world, drop by am:pm -- Khar's latest style destination


If functional fashion and a fat wallet rule your world, drop by am:pmu00a0-- Khar's latest style destination
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Designer couple Ankur and Priyanka Modi, whose label am:pmu00a0 is known for its simplistic and wearable designs, opened their first store in Mumbai a month ago. Flanked by stores of other designers like Rohit Gandhi + Rahul Khanna on one side and Rana Gill on the other, with Rajesh Pratap Singh, Azeem Khan around the corner, the place surely would be an Indian-designer-loving-shopper's delight.



We dropped on a day when their sale was underway. We were expecting to see maxi dresses in different hues of blue and white and white jumpsuits, which were our favourites from their Spring-Summer line titled Ilhami (Turkish for inspiration). But those creations were already sold out.

We spotted a strictly average mish-mash of kurtis, tunics and dresses from their different collections on its racks. The creation that grabbed our attention was a white wraparound dress with ruched sleeves and an asymmetrical bottom (Rs 7,800), which would look great with golden cutwork flats (Rs 3,500) and nude make up for the day, and a cherry red lipstick with some accessories for a night-out. Another favourite was their patti-work jacket in royal blue (Rs 12,800). Fashionistas take note that the sale is on till July end.

At D7, Turning Point building, shop no 4, ground floor, Khar (W);
Time 11 am to 7.30 pm;
Call 26485624
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