Combining PR With Digital Marketing To Achieve Marketing Success In 2021 – Tips By Ravinder Bharti

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Ravinder Bharti, the founder and CEO of Public Media Solution, a noted PR agency in Pune, stresses on the importance of clubbing PR with digital marketing to have a better reach in 2021. He focuses on the rise of digital PR in recent years and how digital marketing tactics like SEO, SMO, and content marketing can be utilized to leverage public relations.

An extensive experience in the field of IT and e-commerce has helped Mr. Bharti catch the pulse of different markets really well. He says, "I ventured into the e-commerce space when the industry was budding. I have seen the much-needed shift made by businesses from traditional marketing practices to digital marketing. As more and more people spend their time online, it becomes important for businesses to reach out to their customers on online platforms. It is that simple."

Mr. Bharti believes that traditional PR is gradually losing relevance and needs digital platforms to reach out to the intended audience. In such a scenario, it becomes advisable for brands to make use of digital marketing practices for putting their word out and establish a favourable image in the public.

Here are some of the key tips enlisted by Ravinder Bharti that would help a business club PR and digital marketing to obtain the best results:

Make the Most Of SEO

Mr. Bharti suggests that it is important for the all-PR messages to reach the desired audience for a campaign to be successful. If you have published a press release and want to distribute it online, it would make little sense if your target audience is not able to find it online.

To make your content visible for the public and get a better slot on the SERPs, it is always advisable to get in touch with an SEO company (https://www.movinnza.in) and optimize the concerned web page or website to get a better reach.

Promote Your Messages on Social Media Platforms

Mr. Bharti says, "We have reached a point where social media platforms are being used as search engines. Whether they need to read news articles, want information about a specific brand, or just seek answers to random questions, users spend their time on social media for almost everything!"

Taking the help of social media platforms for a PR campaign will always help you get the right amount of engagement and communicate specific messages to your audience in the best way possible. "Looking at the rate at which memes and GIFs are gaining prominence on social media, using them for winning the public's confidence can never fail," says Mr. Bharti.

Use Content Marketing Tactics For Improved Communication

According to Mr. Bharti, PR is all about effective communication. Whether you want to announce the launch of a new product/service, organize an event, or simply let your audience know about the existence of your brand, creating and publishing quality content on the internet will help you get the desired traction.

Mr. Bharti says, "Finally, it is important to make the right use of online content for driving your PR campaigns. If you manage to pour the essence of your brand into well-crafted blogs, articles, and web pages, the readers will be immediately hooked on what you are willing to say. This is what gives you the opportunity to generate new leads and earn new customers!"

About Ravinder Bharti

Ravinder Bharti is the founder and CEO of PublicMediaSolution.com and Asiannews.in - a PR, News and digital marketing agencies based in Pune. He ventured into entrepreneurship after working as a Computer Science Engineer at a reputed MNC. Through Public Media Solution, Mr. Bharti provides a range of services such as PPC advertising, web designing, seed funding, corporate services, and many more to clients across the world.