Megha Bansal creates a collection inspired by the tale of a simple sweet treat, Phirni

Megha Bansal

To bring the best of both worlds in the form of ethnic and modern-day outfits, the brand saw the light with having a contemporary approach in Indian couture. The latest collection launched by Megha Bansal is Phirni, and as the name suggests, it depicts all things sweet and joyous. To keep it simple, the new collection is a tale of a simple sweet treat that can be transformed into a special offering on joyous occasions. This new collection sets the theme of sweetness filled with love, warmth and lots of laughter.

Just like the ingredients rice and milk are used in making the sweet dish phirni, the outfits of this latest collection are made with joy and affection. With a soft pastel palette, the collection features an array of never seen before silhouettes intricately hand embroidered with myriad techniques making it perfect for any wedding occasion.

When asked about the new collection ‘Phirni', Megha Bansal said, "Phirni restores Megha Bansal as a brand, a family of different ingredients who come together to fulfil a shared vision. Phirni celebrates a modern day bond while bringing to life a very flavourful collection."

Some of the other well-known collections of Megha Bansal are Maanjha and Roop. Maanjha represented an emotion of freedom and attachment wrapped in a lightweight thread just like holding onto the delicate memories of the past. On the other hand, Roop by Megha Bansal was released in 2019 and throws light on the rich diversity, a primary idea that the brand believes in.

As Megha Bansal comes up with the launch of its new collection, Phirni, one can expect elegance and luxury with its contemporary fashion pieces. The primary motive of this brand is to create fashion artwork that is timeless yet trendy in the market. Last but not the least, the strength of this luxury fashion label lies in its ideology that states, "Celebrate your clothes. Celebrate the being in you."