Outbound marketing: A traditional trend of marketing

Sachin D

Traditional marketing has been the medium for decades of making your advertised idea reach the audience. Remember, in our childhood days while travelling we used to stare at some of the marketing boards, listen to the radio and watch television where we witnessed many advertisements that made a remarkable top-notch imprint. So, to interpret a better understanding of Outbound Marketing, I would say that it is a kind of marketing that is done without the audience asking for it.

Let's drive to a classic example. Whenever you are on your T.V sets and get overpowered by any commercial advertisement despite you never heard about it. Outbound Marketing has been in less view to the people but still gives a plethora of benefits to any business. Digital advertising, cold calling, content syndication, direct emailing, the line advertising are some of the best techniques used.

I always walk through the ideology of, ‘Something that is seen, sells off ‘. Outbound Marketing aims at lead generation and if you want to get on the blueprint, this is the only method possible that will provide you with numerous options of marketing readily available.

Nothing gets more attracted towards Outbound Marketing more than the old generation people. Experience says that the older people in our society tend to buy more, looking at the newspaper ads or flyers as well. I have witnessed most of the marketers selling Inbound Marketing tactics but the truth is that Outbound Marketing still outranks the former. You just require proper research and segmentation that would get you quality leads. According to a survey, telecommunication marketing can alone generate approximately 300 leads per week in any industry. The outsourcing aspect can give you more profit than the regular ones.

Value-based services and prospect segmentation has led the sales to become customizable. How to capture attention, induce an organization, establish contact with the company are some of the important aspects that transform your general tactics into a perfect Outbound Marketing strategy. Also, if people think that there are no advancements, they need to explore Email Marketing. David Ogilvy had said once, "The consumer is not a moron, he is your wife." We need to treat our audience as the sole medium who is going to purchase the product we sell. So, to gain a trust factor amongst the consumers, you need to keep transparency in the ways used of marketing a product.

The year 2020 has taught us that how to maintain the balance between Inbound and Outbound Marketing. These techniques could be used for fast wins, remarketing ads, and getting the consumers' trust back on your marketing track. Digital Marketing is a part of Outbound Marketing that can easily create space in the customers' minds to purchase a product or some services. Inbound Marketing needs to be complemented with Outbound Marketing to get drastic effects on your strategy. When both are used in accordance, you attain consumer trust, gain growth in business and perform outstandingly in the industry.

Bio :-

Sachin D was nominated by IIT Mumbai to be their guest speaker in the 2020 International Summit. Being a keynote speaker in many prestigious events, he is at a senior position in a reputed Fintech company.