21 April,2021 04:09 PM IST | Mumbai | BrandMedia
Amit Jain
With a zeal that is unbeatable, Amit Jain, designer and entrepreneur, and the brain behind Chateauvince Solitaires and Jewelry steals everyone's hearts with his passion. Chateauvince Jewelry which won the National Gratitude Award in 2020 is an ethical jewelry brand that focuses on reviving classical designs that build and cherish bonds with their customers.
It was a difficult journey for Amit Jain, but always interesting. Jumping from one business to another, Jain mastered different concepts in the field of trade and business quickly but never quite found where his heart lies. In March 2017, Jain established Chateauvine Jewelry and then, there was no turning back. With awards and other honours coming in from different directions, Amit Jain has now become a familiar name in the jewelry business.
As much as he enjoys the business of jewelry, his curiosity also went into greater heights. He constantly learned about different kinds of jewelry and also specialized in this field with a professional course from an institute as well.
Chateauvince Jewelry imports top class jewelry from all around the world, including countries like Hong Kong, Italy, Tokyo and so on. There are also traditional Indian pieces that carry the essence of the locale, like the Calcutta jewelry which hold a culture that is so many years old. When asked about his favourite pieces in his jewelry, Jain moved on to specificity by mentioning Ottoman pieces and Akoya pearls with a gleam in his eyes.
What makes Amit Jain's brand stand out would definitely be his emphasis on the practicality of jewelry and also its everlasting bond with the customer. Unlike other businesses in this field that sell gold and diamonds for the fancy and pomp of one day, Jain speaks about buying solitaire pieces, classical gold and temple jewelry that would last for a long time and that can be merged into everyday essentials.
Chateauvince Solitaires and Jewelry also offers customisation of jewelry that goes beyond a single design. The customers can again ask for alterations and Jain would be happy to help. Jain's business also makes it easier for a lot of middle class families as they offer free service of fixing the jewels in case it breaks.
As Amit Jain diversifies his business into printing wedding cards and packaging, his enthusiasm is contagious. After conducting a beauty contest where 40 female contestants of different age groups were present, Jain closes with these beautiful words, "The real beauty is inborn intelligence and willpower, self confidence and not just beautiful face." As Chateauvince Solitaires and Jewelry builds their fame and fortune, the hard work of Amit Jain reflects on every piece, perhaps his willpower shines even more.
