08 September,2021 04:41 PM IST | Mumbai | BrandMedia
Sahil Sachdeva
Personal Branding can be quite tricky but the right approach can help you reach the paramount.
Personal branding is equal to more trust, and more trust is equal to more opportunities to be successful. Putting yourself out in the industry and conveying to people what you care about, and making them believe in it, is quite a herculean task. Personal Branding helps you achieve this in the long run. With the speedy growth in the influence of social media on businesses, it's non-negotiable for the business houses and individuals to present themselves in a manner their customers and audiences will perceive them the way these businesses and individuals want. Sahil Sachdeva, the CEO, and founder of a multi-six-figure USD company Level Up Holdings has mastered this equation so well that he has created an empire around it.
Level Up Holdings is the parent company to its venture companies that include Level Up Clout - a personal branding agency, Level Up Influence - an influencer-based marketing agency that focuses on celebrity giveaways, and Level Up Magazine - a rapidly growing trend community where, the most trendy news among various fields is showcased every day with in-depth research to provide its readers with the hottest and spicy updates, to date.
Creating Personal Brand
Creating a trustworthy personal brand is not a cakewalk. It needs humongous patience, devotion, and an artistic eye to be vigilant of every industry trend. Moreover, there are the three most important pillars that play a vital part in the branding process. Those are - research, strategy, and consistency.
Branding is the result of meticulous strategizing and implementing those meticulously planned strategies with great discipline. The strategies you plan should also be unique because what works for others might not work for you. For this, you need to have a thorough understanding of your target audience. Once you hit the right audience, it becomes easy to level up as a personal brand.
Maintaining Personal Brand
The most crucial tool in creating an irreplaceable personal brand is quality content. People crave value, and they love people who add value to their lives. They are also ready to spend their hard-earned money on the people who provide value. At the same time, they also look for some entertainment. Therefore, your content strategy should be a mixture of educational plus entertaining plus sales-oriented copies. Your content should speak of who you are and what you do.
Meanwhile, do not forget to post the results and engage with your audience. Share client testimonials to build trust and highlight your skills. Connect with your audience and engage with them continuously. It will create credibility and position you as the trusted source in your industry, which will automatically generate many success avenues for you. It can also be termed as ânurturing your audience'. Nurture them since the beginning of your business without fail. Answer their questions, help them, and keep them in the loop of growth and updates, always. This is how you nurture your audience and then convert them into returning clients and maintain the brand you have created.
It's also advisable to have a mentor to guide you in the process of creating, building, and making it big. Mentors can save you a lot of time by guiding you and diverting you from the probable mistakes you would make otherwise.
To sum it up, branding is a necessity of today's times. Right strategies, quality content, discipline, and engagement with the audiences is all you need to level up.