Small talent finds big dreams, team Mudassir becomes market catalyst

Mudassir Mandviwala

The advancement of digital age has led to an era where a simple scroll on Instagram reveals diverse people promoting their ideas. The age of influencers is a fairly new but significant development, especially for businesses and marketing sectors. From fashion to travelling to gadgets, reasonable and well-informed voices on social media platforms have taken over the process of public information and opinion formation. We decide the new trends we can adopt for our friend's wedding based on ideas curated by these innovative minds thus making them a part of our everyday lives. This begs us to question about the processes, techniques and size of this market and how it is managed. Bringing influencers from all shades of branding under one roof, The Crazy Entrepreneur led by young achiever Mudassir Mandviwala is acting as the leading catalyst to churn out fresh talent and making them mega-stars.

The TCE Methodology

With Tik-Tok and later by other social media platforms, a platform was provided for people from across the country and globe to exploit it and showcase their talents. This led to a trend of social media trends which include challenges to create awareness, dances, and lip syncing. The Crazy Entrepreneur fixated on the mental and digital gap between content creators and audiences and businesses to establish a link wherein they make a ravishing portfolio for trend makers.

The journey begins with identification of talent. Focused sorting of content creators helps establish the further processes involved and helps TCE prepare targets for their growth and followers. Passion remains the key characteristic across all types of influencers. Next, given the diverse backgrounds of creators TCE helps build their profile and groom the talent. They are given assistance and their requirements are met including public and platform appearance, shooting, editing videos among other necessities. Every influencer works with exclusive relationship managers. They handle influencer profiles across all leading social media platforms and also help suggest in kind of content they can create. After establishing the legitimacy and relationship with creators, TCE takes them on board. Post this, they engage creators with platforms which establishes them as a mainstream enabler.

With a band of leading influencers like Amir Siddiqui, Rizwan, Faisal Siddiqui, Arbaz Patel and Ibrahim soul among others, TCE has successfully established them in the market. Each have a story of their own and have thousands of Instagram followers and outreach. With an average of a million followers, these folks are connecting their strengths, passions and image to be success stories of the idea "started small, hit big."

TCE currently caters to Asian, West Asian, the USA and the UK markets. Under the brain leadership of Mr. Mandviwala, the organization has achieved a milestone by providing a solid ground for influencers in increasing their reach. As of today, the share of finance spent in mainstream marketing are going down as with a click of a button through social media content creators, businesses are able to reach millions. The right exploitation of technology has provided independence, ownership and free flow of ideas to people from all walks of life.

Road Ahead

New age jobs and tech-based platforms has changed the ecosystem of modern-day capitalism. This has led to a social understanding wherein 9 to 5 jobs are being pushed out for more autonomy. TCE joins this journey to help creators realize their aspirations and make them into a phenomenon. From stand-up comedians to brand influencers, YouTube, Instagram, Facebook have become the new offices. They enjoy as much a celebrity grandeur as any of our movie stars, but with a real connect and far larger reach. TCE is here to stay, it is here to help garner fresh talent and make a star out of them.