01 March,2011 02:12 PM IST | | Agencies
Ever felt embarrassed after realising that your white or black bra was showing through your top during that important party? It could now become a thing of the past.
British retail giant Mark and Spencer have launched a range of 'Nearly Naked' lingerie that blends perfectly with any woman's skin and appears invisible under clothes, reports the Daily Mail.
While other attempts at making 'nude' underwear have tended to take a one-colour-fits-all approach, the 18-pounds 'invisible' bra comes in four shades to match a range of skin tones.
Using a spectrophotometer, a machine that can assess the individual shades, which make up the final colour, the company scanned the skin tones of more than 1,000 customers.
The results were then compared with ethnicity data from the Office for National Statistics to select colours that were an exact match for human skin.
The bra is available in sizes 32A to 40D. The range also includes matching briefs for 8 pounds.
"Women are recognising the need to wear a neutral-coloured bra which complements their own skin tone and can create a 'disappearing act' under clothes," said Soozie Jenkinson, head of lingerie design for M and S.
