Now, a 'bum bra' for your sagging buttocks

28 February,2011 01:24 PM IST |   |  Agencies

A leading US psychologist has patented a bra for the bum, which according to her, restores pertness to sagging buttocks


A leading US psychologist has patented a bra for the bum, which according to her, restores pertness to sagging buttocks
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Creator Karin Hart claims that the garment, featuring straps worn around the waist and under the buttocks, instantly shapes and adds tone to the rear.
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Hart said that she came up with the buttock-clenching idea after realising that her own bottom wasn't as pert as it used to be.
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"The Biniki buttocks support idea came to me at a moment of personal need. One look in the mirror after some rapid weight loss showed me the unhappy truth, my bottom was sagging," the Daily Telegraph quoted her, as saying.
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Dr Hart started developing designs for a wearable item that would do the same job as a surgical bottom lift.
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"Trying to find a design led me to buy some self-adhesive tape. Then working with a mirror and adjusting the tape into several configurations I found one that resulted in just the right support in the right places," she said.
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She patented her invention and now sells what she has dubbed the "butt bra" through her US-based company for about 15 pounds.
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